Make West developed a dynamic and playful brand identity and suite of signage for a pickleball food hall concept in Louisville, Colorado.

The brand strikes a balance between approachability, timeless appeal, and a touch of quirkiness to reflect the concept’s energetic spirit. The final logo features subtle motion cues paired with a fresh typeface. A suite of custom illustrations, icons, and patterns was developed to extend the brand throughout the project, creating a cohesive and memorable experience.

Code-compliant signage and wayfinding, along with an eye-catching neon canopy sign, extend the brand into the built enviroment.